Jas Takhar: Growing Through Building A Brand
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You don't get to be a Top 3 real estate team in Canada selling 700 homes with almost 50 agents by accident. Jas Takhar has been a salesman his whole life, and has used his effort in building a strong brand, & growing a following, to expand his companies. He co-founded REC Canada, which has now sold over $1.6 Billion in real estate. He helps real estate investors build their portfolios, closing almost 200 transactions personally with them each year. He authored the book "Real Estate Intelligence". Now he's focused on helping to grow his brand. In fact, in doing so, he's interviewed the likes of Gary Vaynerchuk, Robert Kiyosaki, Grant Cardone, Ryan Serhant, Bob Proctor, and HGTV extraordinaire Scott McGillivray. Hear Jas share his story and his path to success!
In this episode, hosted by Mike Swenson, we discussed:
- Jas started selling newspaper when he was 12. Then he went into footwear.
- At the age of 19-22 he is into car sales and then his next ticket item is to get into real estate and become an investor at a young age.
- Jas started his business with the help of his mentor and advisor that passed away.
- He started to get into digital world and produce a content to connect to people to provide value of selling and investing.
- Jas started a podcast. Episode 21 is when he started to bring entrepreneurs.
- He has 9500 investors, buyers, sellers in his CRM and they are reaching out to them 50 times a year.
- Jas goal is to get up to 100 agents. He also want to be on a lot of stages create with bunch people that makes him smile.
Timestamps:
00:00 Intro and overview on Jas’ career
02:28 Jas’ job experiences until he gets into real estate industry.
07:04 Talking about how he started his business.
12:59 Jas started getting into digital world to provide value the people.
18:04 Talking about Jas’ marketing and branding strategies and how he started his podcast.
33:50 His content creation and how he connects to people.
38:01 His plans it he future.
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Full transcript here:
Mike Swenson
Welcome to the REL freedom podcast where we inspire you to pursue your passion to gain time and financial freedom through opportunities in real estate. I'm your host, Mike Swenson. Let's get some real freedom together.
Mike Swenson
All right. Welcome, everybody, to this episode of the real freedom podcast, and super excited about today's guests. We're gonna talk about some things that we haven't covered in the past. I've got Jas Takhar here, and you're in Canada, which is one thing that's different from some of the guests that we have on but you've built and grown a very successful real estate team 700 units. In the past five years, you've been one two or three every year in units and GCI. So you've built something really big in the real estate space. And what's also really exciting as you've you've built a great brand, in terms of marketing yourself, marketing your team and your company. you've interviewed some some awesome folks. So just for those people that may not know who you are some of my favorites here Robert Kiyosaki, Grant Cardone Ryan serhat, Bob Proctor Gary Vaynerchuk. That's awesome. So want to share, you know how you've been able to build and grow a brand and how that's helped to fuel your real estate business. So welcome, Jas. We're so excited to have you on. Why don't you just take a few minutes and share more about your background?
Jas Takhar
I will buddy for sure. And thank you for all those kind words. Man, I wish I can keep you around in my pocket. You're really good for my ego. I forgot a lot of the stuff that that you mentioned. I mean, there's just so much going on in my life in in and around my team and the office if your listeners obviously can't see but the viewers the the office that I'm in right now doubles down as my sales offices, also my studio for my podcast, and some of the guys and gals that you mentioned, as I mentioned, like I mentioned, I totally forgot that I've even sat down with them it's it's it's all been really a whirlwind these past few years once I got started with content creation, but you know, I I grew up as as a sales guy, man, I've been I've been selling since I think that like the day I came out of Mommy, I never stop asking and selling for milk. And I kept going. My first my first true paid job with selling something was was newspapers when I was 12 years old. Then I went into footwear, and not the album The kind of footwear like more helping people with with, like helping sprinters and marathon runner.
Jas Takhar
So I really needed to get an understanding what somebody wanted by asking questions, just started to kind of like, layer on the skill set of selling, and then went into the banking industry then went to car sales for about three years or so. And that just felt like I was about to hit a ceiling. I was I was still young, I was in car sales from like 19 to 22. But as I looked around, I saw like amazing people still talk to these people till this day, but I realize like, wow, they've been there for 1517 years. And they've hit a ceiling like in terms of their income, but also just their growth. Like some of these guys and gals, again, that are still there. They they got that down pat like they know what the heck they're doing when it came to cross selling cars, or as a business manager. I just thought there wasn't that much growth and and then I started to look around and say okay, what is what is really the next rung on this ladder of sales. And I said the next biggest ticket item is real estate, helping someone buy, sell, or invest on top of wanting to be an investor myself, like I read maybe one or two books. I wasn't a big reader as a young guy. Like, especially in my teenagers.
Jas Takhar
But I also watched my parents, my father being a taxi driver, his whole life, my brother, my mother being a factory worker, and and just noticing that, because they rented out the basement apartments, because they invested in a little bit of real estate here and there. It helped them I had, I have two older brothers. And growing up. It's not that we didn't have that we had everything. But we also didn't grow up with nothing right. And a lot of it was was because my mother offset the expenses of having three boys playing sports, all that all the house expenses, groceries bills, by renting out properties, I wanted that as well. And I was like, I got to do this real estate thing got my license, thinking that I was going to learn how to invest in real estate. Anybody who's a licensed Realtor that will come to learn really quickly but that's not what these courses are about. They just you know gets sued as a real estate agent, which is important. But that's not what else really getting into it for.
Jas Takhar
But as I, as I got my license, I decided to give this a real kick at the Council to speak and, and I got really, really blessed bumping into a gentleman at a seminar, believe it or not, that he was just, you know, I think he was selling like some type of coaching program, I was at a at a big brand office, like the one with the balloon, I mean, we all know them great company, but it just wasn't working for me. And he took me under his wing. And, and he became my older brother, we became business partners for 13 years, he tragically passed away about coming up to about four years ago, four years ago. And that's when that's when, my, my thirst and my obsession started with building a personal brand that you spoke about. I started with a podcast and and, and the rest is history as they say, Man, but very blessed to have, you know, 47 real estate agents on my, on my team now with my current business partner, and 11 support staff that definitely are the giants that I'm standing on the shoulders of these, these group of people, led that led by my creative director and my VP are just amazing souls, they would run through walls for me, they know I would do the same for them. And that helps us do those 700 that helps helps us help 700 buyers, sellers and investors every year.
Mike Swenson
Awesome. Well, so let's let's start then on the early side for for the real estate team. Specifically, we'll kind of have the conversation grow from there. So when you when you were first starting out, getting business, how did that start to grow for you? And then I know people are obviously curious, like, how does that turn into a team and staff and that sort of thing. So kind of talk about that early and how it blossom from you to a team?
Jas Takhar
Yeah, so when I got into the business, just before I met, the business partner and mentor of mine that passed away, I was on my own, which was very like for a very short period of time, like literally, I think it was three months that I was on my own. And I just know myself, I knew that I needed to get around someone that was already doing what I wanted to do. And that's my number one tip to any not only a new real estate agent, Mike, but I mean, anyone who's getting into any type of new space, a new industry is just reverse engineer the whole process. like Tony Robbins, I think is one of the best personal development speakers out there. And he he's coined the saying that success leaves clues. And it does, right. You want to be a great podcast host like check out what Mike's doing and reverse engineer what he's been up to. Right. And so what I did is find that person. And so when I got with him, our vision really quickly was to grow a team.
Jas Takhar
So we are ready started to think that okay, what would if we can wave a magic wand? And up till this day, I asked myself that question, I asked my clients the same question, especially investing in real estate, what if you could wave a magic wand? What would be the perfect situation. And once we started to really put some thought to it, it was you know what would be really cool if we had a team of realtors, where myself and that business partner at the time could be the rainmakers bring in, bring in our clients that are thinking about doing business with us. But we did was to coach our real estate agents and our dream and vision till this day is still to get to 100 rep 47 currently, and they go out and help these buyers, sellers and investors and all while still be building our personal business. So to answer your question directly, Mike, like what did we do for our own business has always been always starts with let me rephrase that with with building on a strong foundation, which for us is the people that already know you like you and trust you and I know there's a real estate agent or a salesperson or business person who's listening or watching right now it's like oh my god, the same thing?
Jas Takhar
Yes, it is the boring stuff that works. Like I don't know anybody who really really enjoys brushing their teeth twice a day three times a day, but we know we got to do it. It's the boring stuff. You know what I mean? And because you do it because you too late you have better teeth and better health and so on and so forth. And and it's the same thing in sales like if you just I'm not saying only focus on that, but understand that you got to start there. You have to start with the people that know you like you and trust you Not only for them to do business with you, it's the fact that they, on average, know, 200 people. So if you know 200 people that know 200 people that know 200 people, your network now is over 40,000 people.
Jas Takhar
And if you if you're from the if you cut from the cloth that believes that your your net worth will always be determined by your network. I mean, that's kind of the the phrase that's been coined in the late, you know, the last 570 years. But we all know if you're older, and some of you might be looking at both of us, Mike and I'd say what the heck are these guys talking about? It's Who do you have in your Rolodex, right? What do you have in your cell phone, all this is has never changed. And so for us, it always started with building that foundation with people that know us, like us, and trust us. So they can introduce us to their network. And they'll only do that if you took if you take care of them, not only by meeting their expectations by by really exceeding those expectations.
Mike Swenson
Yeah, well, in for a lot of people that want to overcomplicate things, there's, there's really only two types of people in the world, the people you already know, and the people you don't know. And so either you have enough people in your world that you know, to get your goals, or you're going to have to turn the half not Mets into the half Mets. And so you know, it's it's finding ways to do that and putting systems in place to stay in touch with those folks. But But obviously, I love what you're saying highlighted by giving them great service, I think you know that that is the key Foundation, because otherwise you're just kind of, you know, burnin fumes here, if you're not really doing a great job for them, you can go meet a bunch of people that you don't know. But you're always going to kind of feel like you're you're running into the wind, if you're not giving a good quality product and good quality service to people.
Jas Takhar
I for sure. I'm like, I mean, and that's the difference in my eyes anyways, between a transactional salesperson, real estate agent, business person versus a relationship based salesperson, business owner, advisor, call it what you want, because the relationship salesperson understands that, Okay, you know what, this might cost me a little bit of time and money upfront. But if I can just make this person say, Wow, right, like, I think if every person that's watching and listening right now could just count the Wow, that they get from clients. And because if you're, if you're thinking about that, now you're going to try to find ways to make them say, Wow, because if they keep on saying, well, they're going to tell their friends and family, they will because when there are when they're when your networks at a cocktail party, and someone says real estate, you want that army of people say my man, dude, like, talk to 1000 people, but do not make a decision until you talk to him. Like he really is the expert in this field. Right? That's what you want.
Jas Takhar
That's what you're trying to accomplish. Now, when when we started to get into the digital world, and I know you and I are going to dive into that, like when we started to get into the digital world and producing content, it was never to even get the new people like that was like that's something that bonus to us, to my to myself, for my personal brand for my company for all my agents, it was really just to provide value to the people that we already knew. Right? And so what we wanted to do is start with and lead with education. There's a reason why when we had started getting questions, on, on, on on buying, selling and investing, we put a book together, we don't sell this book, like it's not for sale, we just give it away for free. In fact, it teaches people how to buy on their own, how to invest on their own how to sell their own home. And yeah, we get a lot of kickback from agents saying, what the heck are you doing? You're teaching people how to sell their own home.
Jas Takhar
But yeah, like they can Google that they can YouTube, how to start like, we're not the gatekeepers anymore. In fact, especially if you come to realize we don't need they don't need real estate agents, you can close on a property with a lawyer, right? But what if you became the authority, gave away all the education for free, and then allowed the marketplace to make a quality informed decision themselves?
Mike Swenson
Yeah, you've you've got people that that sell for sale by owner. And some of them are just dead set on that's what I want to do. But then some of them maybe haven't been exposed to the value of what a real estate agent can can really do. You can sell your house yourself. But what I'm going to convince you of or help you self discover is you will hit your your goals, you'll probably net more money, and I will help walk you through this complex process. Navigating you know some of these homes have 10 1520 offers and then even from a legal standpoint Making sure that I'm not doing something that I'm not supposed to do. And you can't just say, Oh, I didn't know, because I don't have my real estate license, you know, so. So it's me as a professional coming to you saying, here's how I can add value to the relationship. And there's a cost for it, but I can show you how I can help you for that cost. So yeah, we didn't invent selling real estate on your own. But what we're trying to show is, by using us, we can add more value to that than when you try to do it on your own.
Jas Takhar
Okay. It's, there's definite value in using a real estate agent. But if you if you think that they actually need us, and I'm not saying you might complain to anybody who's watching or listening, then I think you're starting off on the wrong foot, right? Understand that they don't, but then, but then educate them on how you make it easier, not how you specifically, but how it could be done easier with the help of a real a real estate agent, even when you're buying, selling or investing. And I think then we look in Canada, only 2% of the nation actually sells their own home in the states is probably close to 10% call it 10%. Right? Is that the number right? So yeah, why why even focus on the two or the 10%? In Canada, they say, why not go after the 9890 to 98% of people that we know already want to use our service?
Mike Swenson
Yeah, when I think about it, too, like a different analogy is you know, hey, I, I can hire an accountant or I can hire a tax person. But I don't want to I don't want to because I know how to do math, I can count an ad. So I don't need somebody to help me with my taxes. That's kind of the same thing. Like, yeah, you, you technically can do math. But But an accountant or a good tax advisor can help you in a lot of different ways. Yeah, there's nothing. There's there's nothing magical about what they do. Just like with a real estate agent. It's not like there's magic there. But it's it's the whole package. It's the service, it's the knowledge, it's the experience. And then you don't have to take on those headaches and problems yourself to like taxes. You know, when I got my first rental property, I was like, I'd rather just have somebody else do that for me, then for me to spend time and try to figure figure it out.
Mike Swenson
And so for me, the funny thing is, is my birthday is, is in March, and I would always have my tax appointment on my birthday, I would take off from work. This is before I was in real estate take off from work and go do my taxes on my birthday. Because I like the finality. It's done. And I can move on. And I have somebody else doing it for me, you know. So that's that's where you know that that same analogy can make sense in real estate like, yeah, they can sell the house themselves. But there's so much more that I can offer, which is why you would want to work with me versus doing it on your own. I definitely agree. Brother. definitely agree. Yeah. So okay, so your team's growing. Talk to me then a little bit about how the the marketing branding stuff started to build and grow throughout your business as it grew?
Jas Takhar
Yeah. So probably about seven, eight years ago, we had a national syndicated radio show. And we started to realize that that, yes, we're getting heard on the radio and clients are calling us. But not like on a massive scale. Even those a huge radio show and great feedback. But one thing that we started to realize really quickly, was here in the city of Toronto, most of our growth it till this day back then as well, years ago, was was with condos. And because we kind of on a real estate Island very similar to Manhattan, where we just there's not a lot of space to grow out this way. And in homes, you can only grow up with condos. And and so those developers started reaching out to us and say, well, you guys have a radio show, like Do you mind if we talk about our project and like, Sure, come on over, they can come to the show. And it started to get our foot in the door with with these developers to get first access on some of these units for our investor clients and, and ourselves as well.
Jas Takhar
So we started to create wealth that way, by by just investing into real estate. And what happened is that after having the radio show for about four years or so five years, my partner then also passed away and and that radio show was costing us about, I would say about 200 to $250,000. Right? I mean, Canadians or Americans talk about 120 $550,000 a year. And and so it just didn't make sense to continue with down that route. But then I heard this word of podcasts as thick as a podcast. I never heard this before. So I googled it. And I was like, This is cool. You just got to talk into him. Like like being in sales for the last 26 years. I've been on a lot of phone calls. No one's ever told me that but I have the most sexiest, sultry voice but on the flip side, no one's ever said to me like, dude, you have a disgusting voice. I was like I think I could do this podcast, right. And I don't need a camera, that's cool. I like really the camera and all that, that's obviously changed. I like to have 17 cameras on me now.
Jas Takhar
But at that time, I wasn't really that comfortable or, or cared for it. And then being an East Indian descent, I mean, my mom negotiates over apples back home, I found out that it was free. I was like, This is the coolest thing in the world that I can speak to and speak to any, anyone in the world, distributed to anyone in the world, sorry. And it's my show, like, I can call it my name, I can talk about whatever, nobody can kick me off, which is slightly different than the radio show, you have all these slots. And you got to be careful on what you what you what you talk about. And so that's when I started the podcast. And I said, Look, I'm going to make this all about how to buy how to sell how to invest kind of go, because this book we wrote 10 years ago, but we've always changed the versions and all that and added and updated, I was like, I'm just gonna kind of follow that blueprint. It's worked for us, like, just educate people, let people be a fly on the wall have conversations that I'm already having with a lawyer and a mortgage broker. You know, like an insurance person, I'm economist, but about after 20 episodes, like, I gotta tell you, I was born on my own podcast.
Jas Takhar
I just it just, it was like, how many times and we'll talk about this, like, okay, it's a little, it's a little too much now. And at that time, my co hosts, and now my VP Laura, she looked over and said, Yeah, I got to play just bored of it to like, Look, what else do you like, she Luckily, has a background in in marketing and communications and branding as an MBA. And I said, Love entrepreneurship, I love business I, I love talking about the ups and downs, I don't want to preach on them. Because I mean, I have so much to learn, but I've done a lot. And sales is like, you know, like, I owe everything to the sales industry more than the real estate industry. I owe everything to the sales. And she, I would love to just talk about, like what I've experienced. And she said, let's do that. But let's continue to talk some real estate stuff, let's go to that 50 to 50 ratio, I was like, really, you can do that, like, I can talk about that kind of stuff.
Jas Takhar
And it's not gonna be weird. She's like, no Jas, I took a course in my MBA that spoke specifically about personal branding. And this is what it's about. And she kind of drew this out from you on a whiteboard. She said, Look, your personal brand is up here. We let people connect with you as a personal brand. Because it's, it's a lot easier for the marketplace to connect with. A good looking guy like you was my that was my cue for all the all the viewers to take a deep look at me.
Mike Swenson
You don't have a laugh track, we're not going to put a laugh track.
Jas Takhar
Okay. But it's a lot easier for somebody to connect with with another person personally than it is like a company brand. Right? Like it's easier to connect with the CEO than then Coca Cola, for example. And I was like, Okay, this is cool. I want to give this a shot. At the same time. I started to get into Gary Vee, and I was like, oh, like I kind of like what this guy has to talk about. Lauren look like, Laura love that. It's kind of similar to what you're saying, I want to give this a shot. Ah, let's go. Let's go all in. She's like, What do you mean, I was like, I only know how to do things one way like, there's no hybrid with me, like, let's go to the extreme. I was like, I'm not gonna do any more brandy, I'm sorry, I'm not gonna do any other marketing that just listed in the just swords. I'll let the agents do that.
Jas Takhar
Me personally, I only want to do content. And that was the start of the podcast. Episode 21 is when I started to bring on entrepreneurs, you could tell the difference in my voice, you could see that you can see a bigger smile, because I was talking about things that made me happy, which also includes real estate. But then it allowed me to have these conversations with the Gary V's Grant cardones Patrick Bett David's right, because like you said the names. But it also also, you know, allowed me to have conversations with with a Jason Faulconer, that nobody here would know who the heck that is. But he opened up a business, a clothing business here in Toronto, and it's a small business, there's no bricks and mortars to it. But I was just documenting his story and actually happens, you know, those episodes have been actually my most listened to, I have a feeling because the average person can connect with him more than more than they can connect with a Gary Vee or Grant Cardone, because they own half a billion dollar companies, right?
Jas Takhar
It's hard to it's hard to relate to someone like that it you're not as relatable, right? Um, but but that's when my clients started saying, Wow, Jas this is different. Like, this is kind of cool. Like, we get to be a fly on the wall. And you're educating us and I don't know if you know what you're doing even in terms of like, we're actually learning a lot. And I was like, really, they're like, yeah, keep it up. In fact, I'm sharing it with my friends and family. And that's when the light bulb started to come on. Like I was like, oh, Right, it's so much easier for them to share a podcast, a piece of content that's 30 seconds like a short or real than it is me always asking the question. Hey, Mike, Do you know anybody who's thinking about buying, selling or investing right now. So I stopped asking that I didn't need to anymore. Because I'm also started to happen, which is really, really the most, the biggest return, let me say it like that, which is, and this is for everybody who's watching or listening as a salesperson, because we all go through this, in the first 2030 minutes of any conversation with a new prospect, all you're doing is trying to build some type of credibility, or build some type of rapport with them.
Jas Takhar
But what content allowed for the ice was broken already, they already made the decision that you know what I kind of like what Jas is talking about, I want to get to know more. Or they said, I hate the fact that he wears t shirts and hoodies all the time when he does all these videos. And he talks about investing in real estate and creating wealth. I'll never do business with him. And that was awesome as well, because I wasn't wasting their time. They weren't wasting my time. So I'm only working with people that aren't connecting with me at some type of level.
Mike Swenson
yeah. And you're able to work. Instead of a one to one. It's a one to many. But the people that follow you, yeah, really, really know you. You know, there's people that have told me like, Oh, I listened to every episode. Well, now, it's like, they know me, I don't, I don't know them as well as they know me. But at the same time, you do have that rapport and that credibility and that trust with somebody because they can see you. This is why I talk with my real estate team about making videos like you need to have just like a professional athlete, or I shouldn't say like a high school athlete trying to get a college scholarship, you need to have game tape out there of who you are and what you can do.
Mike Swenson
It's the same way in in real estate, like you need to have game tape out there, because they're going to Google you, they're going to try to find out more about you and you'd rather that they find a video of you talking about a business that you love or talking about a market update or something like that, then, hey, I went and saw that you have five previous sales on Zillow, and no reviews, like you, you know, put put a video out there where they can come find you and find information about you and then to like hear in a conversation. You can see like, hey, that Mike guy, he seems pretty nice. Like, you know, it doesn't mean that it you know, you're gonna trust me with all your secret codes and passwords, but at the same time, like it's like, oh, he seems like a pretty decent guy. He seems like somebody that I wouldn't mind working with. At least you can build that relationship now.
Jas Takhar
Yeah, Mike, I mean, you said you said about that person that who said, you know, Mike, I like I wouldn't mind working with Mike even just before that, and what we what we're really looking for salespeople, it's just give me a call to get to even know me more. Like, I'm okay with that. Like, even if you haven't made your full decision that you want to work with me. And I understand that, right? Like, I mean, the product and service that we have is in the hundreds of 1000s of dollars, if not millions of dollars at times, right? And so and so I just want someone to say, you know what, I want to get to know him a little like, I want to get to know about his product or service a little more.
Jas Takhar
And again, on the flip side, I love all the people I've never met because they don't like me. Because like, why don't we take anyone's time, because that's the one thing I can't get back, I can get all the money back, I can get back all my deals and all that kind of stuff. I just can't get back my time. And now I'm not going through meetings and consultations. Where where, like, we just weren't even meant to talk, you know, like it just, it was never gonna work. Like you go on that blind date. And you're like, wow, are we ever on the like on different pages, or at least now I go on these blind dates. And it's like, all right, like we kind of checked each other's Tinder profile out a little bit. And we're okay with each other a little bit. Let's go to the next stage.
Mike Swenson
So talk a little bit then about, you know, we're we like to focus on, you know, growing to, you know, kind of time and financial freedom is is the goal for most people, and a lot of people will say, you know, hey, I love what I do, I never work a day in my life, I'm never gonna retire. And that's okay. Because you're building the life that you want, that you don't have to work. But talk about that evolution, as you look at where you've come from, where you're at now, and where you want to go kind of some of that that time, financial freedom, obviously, you've got great people around you that are helping you out. So you don't have to carry the whole load yourself. So that's really important. But But how has your life changed, as this stuff has started to build and grow and gain momentum for you?
Jas Takhar
Yeah, I think, the vision that my my my ex partner and I had at that time, and now it's the same vision as my current partner, because at one time we were all three were together. Is is understanding that in the real estate business, and we're kind of we're not our own brokerage. We're an organization under a brokerage, but you can almost call us a brokerage within a brokerage. That's how it's all kind of set up. So we understood The dynamics and what it could it could reward you with if you do it right, which is residual income, because we needed to build the team. Once we service them, we will them accountable, and we support them. But when they do deals, we get paid. Right? And so that's what it's allowed for now, now, what if I stopped my own personal sales and the income that that I earn?
Jas Takhar
Would that be what I'd be happy with, with just the income that my team produces that I see no, however, I could stop. If I wanted to, I could go to the beach tomorrow, and just chill out, relax, I'm definitely cut from the cloth of what you mentioned earlier, I don't see myself stopping because like, as long as knock on wood, I'm healthy, like, I love what I do, I get to do what I do in all honesty, and and, and so for me, I see me doing this for very, very forever in some type of aspect. And and so for me, I was able to build out this residual income, all while investing in real estate. And so as I made my like, for all my income, from my personal income from my own sales, which I do, out of the 700, I probably do about 200 deals right from this desk. I don't show properties, I don't list properties anymore.
Jas Takhar
That's all done with one of my 47 agents, the 200 properties that I directly do is new build stuff, the ones that clients are buying from blueprints, right, so they don't need to see anything. That is what I take all that income, and I put it into investing into real estate, because I got a seven year old and a five year old, I want to make sure you know my goal there is to have 10 properties each on that I'm at 11 in total, right now I want to get to 10 to 10 for each of them. If I give it to them, it's a different story depends on the treat Daddy, and Mommy will make that decision later. However, I want to be able to have the opportunity to do that. And so for me, I've always invested in real estate at any time, like whenever I could financially do it.
Jas Takhar
And I had the right mindset I would I tell this day, I continuously invest into real estate, but the residual income from my team, as well as the residual income and not a lot of people think about it like this, the residual income from my network, because my database now my network, the CRM, whatever you want to call it generally does 200 deals for me every single year. Right? Like I know, at the start of the year, I'll be flirting around 175 to 200 a year because I put in all that work with them. And I continuously educate them. And to kind of tie up the conversation with content and branding to your last question, what what what this is all meant for me now is like I'm in a condo, I'm in a condo project launch.
Jas Takhar
Right now when I launch a specific building, we get about 20 to 25 units, I do that six to eight times a year. That's how I designed it, which also gives my crew some rest. And then we can do the creative content stuff the rest of the time. But look, I do one webinar on on a Saturday, I launched this project. And now my team is gonna is in the process of doing 19 to 20 contracts today. That to us is a little over half a million dollars, right. And from me doing the brunch once also doing all the other content from before. It's all kind of tied together now.
Mike Swenson
Yeah, that's, that's awesome. So thinking about your content creation with these guests, because I know a lot of people are kind of probably dying to find out like, how do you get connected with these people? Like how does that even work? To where you're now interviewing them on a video, you know, so what's I'm pretty,
Jas Takhar
I'm pretty relentless man. Um, I come from the time like where you just continuously follow up with people until they tell you that they're ready to move forward with you or tell you to eff off. But I do it in a very, very classy way. I like to think anyways, I don't harass people. But I just I don't I don't take like, you know, if they say no to me, that generally means not yet until they say never you know and so I just the Gary V's the grant cardones all the names Gary Vee and grant cardones specifically took me over a year and a half right to continuously follow up with their team not like worse than a no in my opinion or to not yet is is them not even replying back.
Jas Takhar
Yeah, you know, because then they just go cold but I just continuously had that fortitude of of going back like it's the same thing with a client right like I know right now I have 9500 investors and buyers and sellers in my CRM and I call them rec insiders. And and What we do is we reach out to them 50 times a year in some type of format, we either call them, we email them, we send them a manual or we do a barbecue or charity event. There's about 50 ways that I'm in front of their face every single year. And so you build up these follow up systems that I knew that to get podcast guests and get interviews, I have to do the same thing. And that's exactly what I did to get those names. I get that question a lot.
Jas Takhar
And I think it surprises people my answer I think it does anyways, which is want to just follow up. I just, I just keep asking, keep asking. There's some people on my list right now that I've been working on Anthony Robbins, for example, he hasn't been on my podcast, but he was someone that was a massive Anthony Robbins and jack Canfield to be exact. JACK Canfield, his partner, Mark Victor Hansen, who wrote Chicken Soup for the Soul. He was on my podcast, but jack Canfield and Anthony Robbins. I've been following up for a year and a half. I haven't I haven't even heard back Anthony's Robbins team said no. So if you're listening, I would love a shot at it. But I'm just gonna keep going until until they do it. Or they say never.
Mike Swenson
Well, that's good. I mean, that's good sales in real estate habits there too, because I know Ryan serhant talks about, you know, what was it like the largest sale or something like that in Florida? Or is like $45 million? Or, you know, some insane number 100 million? He I think he did or something like that? Yeah, yeah. But he followed up with the guy for like nine years. And so it's like, Okay, do you? Do you want to have that type of sale? Yes. If I told you it was going to take nine years of follow up, would you do it? Everybody would say yes, knowing the end result is there. The problem is, is how many times do you follow up with those people and you don't get that end result? And they just give up and quit?
Jas Takhar
I'm going to tell you 99% 99.99999% of people. In fact, the proofs in the pudding is wide, right? Sorry, I got that listing. Nobody else did. Like, you know what I mean? Like I just there's, there's like, mad, there's probably 10 people on this planet that would have done that. Like, that's how confident I am. There's probably 10 people on this planet that would have followed up for nine years to get that business. To me the those are obsessed people. And I need that in the most kind way possible. Because they remind me of the Michael Jordan's and the Kobe Bryant's out there.
Jas Takhar
The messies the Roth probably Ronaldo more than anyone else, but I mean, they're just you just have a different level, like it takes it takes some session to, to hear that many noes and to continuously follow up or not in years. Like, that's really cool. I'm so proud of those type of stories I sat down with Ryan for for a good hour or so. And you can tell he, he every like and this was before, it wasn't before the show. It's definite was definitely before the Ryan serhan that we see now media company, all that. But he sat there and told me and my VP that he was going to do exactly what he's doing right now. And it's just so cool to see. It's so cool to see.
Mike Swenson
So speaking about future, then what? What would be some plans that you have in the future?
Jas Takhar
Well, look, I think, definitely, we're not done here growing our team from 47 we're gonna take that to 100 agents. I mean, it's hashtag Road to 100 agents, that's for sure. We'll get there. You know, I think it's gonna take us about two and a half to three years to do it properly with the right crew. I want to be on a lot more stages I there's the Scotiabank center here known as the Air Canada Center, where the Raptors and the Leafs play. I want to fill that up. And and that's a massive goal of mine, where there's 19,342 people that's how much they take for at full capacity. I know the number I know what I'm looking for. and and you know what, just continuously grow the crew around me the the four or five people that spend every single day with me other than Sunday, I want to see that and grow to 100 people as well.
Jas Takhar
On top of the agents, we started a media company, a couple of us where we actually produce content for real estate agents, because we got asked like, Josh, how do you do 15 to 20 pieces of content a day on all the platforms? Can you help us do that. And so I'm just really like, I get to wake up every single morning and come into this office and create. And that's what kind of keeps my juices flowing. I mean, I'm hoping to hit some of those targets I mentioned to you, but just the the journey, the the process of trying to hit those numbers that That in itself, it excites me I'm not a flashy guy. Not that there's anything wrong with the suits and the rolexes and the and the Breton's and stuff like that. I'm just not really into them anymore. I used to be a simple guy with I wear the same t shirt I like I changed the T shirt, it just looks the same.
Jas Takhar
Every single day I come in and I get to create with a bunch of people that make me smile. And when that doesn't make me happy anymore. I will change it. I'll do something different. I was talking to one of my colleagues earlier yesterday and I was just telling him, you know, every time he asked me when you get on a podcast or do a webinar now, Chaz, you still get a little nervous. I was like, I don't know if the word is nervous this maybe it is. But I always get some butterflies in my stomach. I go the day that stops sometime. Because then I know that there's really no challenge, right? So I love like, got on today. And I was like, shoot, I'm gonna do something with Mike Haven't we haven't met before. But I still have a little queasiness in my stomach, which tells me I'm alive like this is I don't want to not have that feeling. Because then it's probably getting mundane, or or just like it's just becoming clockwork. And that doesn't, that doesn't excite me. So as long as that keeps on happening, I'm going to keep doing content, man, that's something that really makes me happy as well.
Mike Swenson
Awesome. Well, thanks so much Jas for coming on. How do folks get ahold of you that want to learn more about you? And obviously, for those folks that are interested in, you know, real estate needs in Toronto area? How do how do we get a hold of you?
Jas Takhar
Well, I really appreciate that Mike, I mean, my cup is full now it's overflowing. So I've just really wanted to give back as much as possible. But if there's a place to go and kind of a one stop shop, I guess the easiest place to go is jastakhar.ca my first name last name.ca. And you'll kind of figure it out from there, do your digital deep dive you'll see me you'll see all my socials and blogs and all that and if you liked the video, you'll see ton of that if you like audio, you'll see ton of that if you'd like to read the written word, you'll see ton of that, but I think the easiest place is jastakhar.ca
Mike Swenson
Awesome. Well, thanks so much Jas. I appreciate your time and appreciate you sharing your story to inspire other people to do the same. I know there's a lot of people that would would love to do what you're doing. And so thanks for being a blueprint for others and giving back as well.
Jas Takhar
Well, I appreciate that. And thank you man. I mean, especially at a time like this, if the recording here in mid 2021 we need a lot more positivity. That's the virus that I like to put out there. And you're doing a lot of that so congratulations and kudos to you, Mike. Because we just need more of that and you're doing that. So thank you, not only for having me on Facebook, but for putting out so much positive content.
