Jacopo Iasiello - Healthy, Rich, & Happy
Jacopo Iasiello is the EO of Luxury & Wealth Group. His journey started out growing up in Naples, Italy, where he developed a love for Entrepreneurship. He started a successful jewlery chain at 18 years old and dipped into real estate at 22. He earned his PhD in International Business Management , moved to Florida in 2011, and has since completed over 350 transactions and built a successful portfolio. Jacopo is the author of the book "Healthy, Rich, and Happy", which aims to share his transformative approach of M.P.B.E - Meditate, Morning, Pray, Biohacking, and Exercise to help others achieve financial freedom and personal fulfillment.
In this episode, you will be able to:
- Learn how Jacopo was able to achieve financial freedom through real estate diversification.
- Explore the lucrative opportunities of the luxury real estate market.
- Hear Jacopo's strategy of generating consistent cash flow by investing strategically in real estate.
- Master successful property acquisition with proven flipping strategies.
- Discover the benefits of meditation and biohacking for entrepreneurial success.
The key moments in this episode are:
00:00:00 - From Italy to Florida: Real Estate Success Story
00:06:50 - Breaking into Luxury Real Estate
00:11:56 - The Mindset of a Successful Real Estate Professional
00:12:09 - Diversified Investment Strategy
00:14:34 - Property Management Strategies
00:19:21 - Commercial Real Estate Opportunities
00:20:03 - The Purpose of "Healthy, Rich, and Happy"
00:25:09 - Empowering Others
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Jacopo Iasiello
I read the Internet, the opportunity in Florida where the market crashed like 70, 80%, and I take one fly coming over here, don't speak English, don't speak Spanish. I started to understand how it's working, the real estate business. And from over there, I do more than 355 flipping. I have my portfolio, cash flow. What this means, I travel the world, I enjoy my life with the cash flow I receive.
Mike Swenson
Welcome to the REL Freedom show, where we inspire you to pursue your passion to gain time and financial freedom through opportunities and real estate. I'm your host, Mike Swenson. Let's get some REL Freedom together. Hello, everybody. Welcome to REL Freedom, where we talk about building time and financial freedom through different opportunities in real estate. What I love about real estate is you can do whatever you want to do, wherever you wanna do it, and, you know, there's kinda this huge playground out there and you can carve out your own path. And so today we're actually gonna have a little bit of an international flavor to our episode. So we're gonna talk with Jacopo here. He's gonna share his journey. So currently an investor, an agent in Florida, came from Italy, wanted to get into real estate, studied real estate, also did soccer for a while as well, or football, and then moved here to the US doing real estate, and then also working on a book, which I know a lot of the content you're gonna talk about today is gonna come from that. But healthy, rich, and happy is going to be releasing here, and obviously you have a reason for what you do, why you were empowered to write this book. And so we're going to talk about that. So, Jacopo, we're so excited to have you on the show.
Jacopo Iasiello
First of all, Mike, thank you to invite me. Second of all, I need to tell you, you have, like, you tell Jacopo perfectly, like Italian. You have like some kind of blood italian in you, you know, because your accent is perfect. Thank you. What I want to share is my story is a story. I grew up in Napoli, my city where I love. I go back every couple of months in a loving family. From 13 years old until 17 years old, I play professional soccer. No football, but soccer means, like in Italy, in Europe, we share soccer. And after 17 years old, I have big injury where I need to reinvent completely myself what's going on at that time. Until I am really young, I started to love to understand why some kind human being, they have different life, different capacity to create their life unique. Around eleven years or so, I started 13 years old, the same age I started to read a lot of book of entrepreneur people. They have a beautiful life or different kind of life like you know, Madre, Teresa de Calcutta, Mahama Gandhi and these kind of people entrepreneur a human being is my, you know I am affectionate to understand. After you know I open 18 years old I open my first shop where I learned the first mistake. In business you never save money but you know pay something more to position it. Your business in the perfect location is like real estate. Location, location, location. And you know I take this money from Govanna man from Italy. I opened this jewelry shop because I started to be in love for this kind of sector. I am a gemologic person, you know I study gemologic too. And what's going on. After six months I sleep in the second floor of my shop because you know I don't realize some kind the big issue. The big issue is like I position at this shop in knowing good location. After this I have thanks God I have beautiful family. My father, my mother and I asked to my father one favor, big favor. He helped me in everything from painting the shop to help me in all small things. And I tell you if you give me 8000 euro I want to moving this shop in another location. Because I'm sure 100% I will succeed in this business. You know, 18 years old, you know I starting I reopened the shop and from over there I opened more than 20 shop. I make multimillionaire company in the jewelry space. And I started at 22 years old to start to invest in Italy in auction. I became an expert in auction in Reo in Italy. And from over there I do multiple deal and a 28 years old. I already have really tangible success in the business and in real estate. But the market started to change in Italy starting. If you guys remember 2008, 2009 Suprime is coming in Italy too in a different way. But the market started to shift, my business started to lose revenue and I decided to sell some shop and keep other one because my father helped me in the process to have, you know to manage this chain of jewelry and what's going on. I read the Internet the opportunity in Florida where the market crashed like 70 80% and I take one fly coming over here, don't speak English, don't speak Spanish. I started to understand how it's working the real estate business. And from over there I do more than 355 flipping. I have my portfolio cash flow. What this means I travel the world, I enjoy my life with the cash flow I receive from property. And you know, I have my broker company over here where I'm specialized only exclusively luxury. What this means, you know, I work only with clients. They are defined in this kind of sector and I invest in everything. But for broker is this is my market. And you know, now I have this book, healthy, rich and happy, where I want to share with the world because it's really, really tangible for other human beings because these three words will be really important for everybody.
Mike Swenson
And I do want to say, I saw some of the videos that you've made of some of your properties and they're phenomenal. So we don't have those types of properties as much here in Minnesota. So you definitely get a chance to experience some, some great properties. So congratulations on that. So let's talk a little bit on the real estate side first before we kind of jump into the book. Talk about being a luxury agent. I know for a lot of people coming in, you know, there's a lot of, well actually, I mean it's probably talking about topics within your book anyhow. But from like a mindset perspective, people feel like I'm not worthy to work with luxury. I don't know how to do it. It's a different lifestyle. How do I break into luxury if I'm doing other things? So for you, somebody coming from a different country, coming to the United States and jumping into that talk about getting started in luxury and being able to kind of work your way into the space.
Jacopo Iasiello
Yeah. And the thing is this one, you know, I honestly, I need to share with you probably I have a big advantage because my mind is working like entrepreneur and like investor. What this means. I started to understand how is important create relationship with human being. And for this reason, you know, I started to first of all attack some kind of market where people have the possibility to, you know, give you property, give you, you know, some kind of leads. And I slowly, slowly create this kind of relationship with this kind of human being, I think. So luxuries market is only, you know, and I talk about, I speak about my experience, you know, because I am, my mind is really, you know, entrepreneur mind and really focalizing investment, you know, luxury is no is the same way to working in residential, you know, normal property. The only big difference is this one. You need to chase the client, you need to find the correct client and you need to create relationship with this human being. How you create this relationship with human being is easy. Go out, find the people, you know, started to create connections, started to create that value. And after, you know, slowly will coming to you because, you know, they see that you have some kind of value to add to them. In particular for example with you know, my broker company, you know, I really spread it out, the property, the luxury property in different way where I not only advertising in MLS in Florida, but I work with other agents. For example in New York, in California, in Dubai, in Italy. And this one gives me the possibility to really spread it out and really be proactive when I have some property with some kind of characteristic and other kind of property. Because from my experience in Italy and over here I really connect with different human beings. But I have really good connection with multimillionaire, a billionaire. What I do, I create for some kind of property, some kind rent only for this kind of people where they are really interested in the property. But they will feel when I create this open house specifically for them something different, something unique.
Mike Swenson
Yeah, for sure. And yeah with your market you're attracting people all over the world, all over the United States. It's not like hey, who lives within a 30 miles radius that might want to buy this property. It's, yeah, it's, it's people all over the world. And so the relationships really are important that you are connecting with people all over to let them know about your properties.
Jacopo Iasiello
So super important, super important. You know and normally how Mike, you know better than me. If you don't go out, you don't chase. Your dream never arrived to you a lot of agent and I told you I have two at one is investor, another one is broker. But I starting my career like investor like in traveling. And after I jump in the business of broker, realtor and broker. But reality means agent. Now to survive in this changing world they need to be really proactive and active. They need to change the visual. Okay, like be a broker or real estate agent is no like us a regular job by something where you really need to create value. Add the value to other human being to the service you give. Because finally you know better than me the service is the same. But the attitude, the word, the way how you communicate your message out the way how you spread out your property in other state. The relationship you create with other agent in other states. This is Bringden value to the client. Finally they will choose you because you have like the capacity to you know shine their property in different kind of market. This is I think so the only reason why some kind of people they working real estate business better the other one mindset and you know chase their dream and go after don't wait for because anybody that will bring you money in your pocket you know, you are the only one to moving forward in what you want to do now.
Mike Swenson
Talk a little bit about on the investment side maybe what types of opportunities are you looking for, you know, that kind of stuff. Certain markets you're in. Are you in Florida? Would love to hear a little bit kind of more about how you're approaching that side of your business.
Jacopo Iasiello
Yeah, like, you know, the investment I started, you know, in the flipping. I remember in 2011 when I coming over here, I started to buy in directly from bank in the other coast, in Cape Coral, Fort Meyer. And you know, at that time it's completely different. I do a lot of short sale and I create. We buy directly from bank, you know, big number of property. Now the market is completely different. But you know, I am focalizing trend segmentation like investor. I have one segmentation on my investment is specify a dedicated in flipping the majority. They are single family, they are multifamily and in a condo. And you know, I have another segmentation where when I invest, I create for myself for my investor too. A portfolio of cash flow really important for me in multifamily space. And the third one of segmentation what I do is find great location where I am over here in Miami Dade, Broward and pal beach. The area where I buy the majority of the time. Find the correct area where I study in the city which kind of project will be over there. They are under value in this moment. I purchase this kind of land. I keep it for one five, you know, from five years. This is my time. And after, you know, or I build on top or like I sell completely with the plan everything to other builder the project. You know, this is my creation of investment. And I believe 100% real estate is the place where people without money, this is reality. Without money they possible create, you know, really different life. I think it's unique business where if you have the capacity to find deal, you know, you will find the money right away. Because if you want to starting some kind of business, you need to have money in real estate. What you need to have the world at the capacity to find deal a small amount of money to driving around the fine deal. That's it.
Mike Swenson
Now, in terms of the properties that you're holding, talk about the management of that. Is that something where you're building relationship with property managers have a property management company. How does that piece work?
Jacopo Iasiello
Half an outfit means, you know, some kind of property. I have, you know, some person of my team, you know, they're handling directly with this means, you know, the property directly for myself and other property. You know, I create relationship with management company where in this area, you know, normally depend for which kind of product I buy will be like some kind of management company expert in this kind of product. What this means if, you know, I buy product like where is fourplex or ten unit will be some kind management company different because I try to find company. They are specializing specialize in what after they will management. This is most mistake people. They do what they do. They will buy a single family or duplex and they will give this kind the property to a management government company. They own, you know, building and this is not working. This is one big mistake in my case. You know, I try to find every time, you know, the correct management company for the product I have for the product. You know, my personal, the majority of my product they are, you know, now Fourplex, duplex three plex. This is the product I have. But you know, I starting now because I am 100% sure the market will change and will change drastically in the commercial space. And I think so will becoming big opportunity. And I starting to working to mailing to working. I have team of cold caller people everything to working to acquire building around 60 50 units. This is like the next step. And I working on and I think so big opportunity for the people they have knowledge, capacity and money or possibility to find money will coming. Because the market with bridge loan in the last two, three years where people they really go crazy will becoming really an opportunity place. In particular. This is what I see in Sankai in the area.
Mike Swenson
Yeah. And we talked about this a little bit offline. Where you being in Florida, me being in Minnesota, the markets, you tend to experience a lot more of the fluctuations, the highs and the lows were in the midwest. It takes a while first of all to get to us and our highs don't tend to be as high. Our lows don't tend to be as low. It's a little bit of a different type of market. So yeah. For you as you're putting together your strategy, wanting to be in different kind of sub markets of investment to be able to spread out that risk.
Jacopo Iasiello
Yeah. And think about something like for example, some kind of product like multifamily or self storage. They're working really well during the recession. And I think I don't know if we go to recession, but you know, for sure the market in particular in Florida is no go down, don't go up. It's really flat. But something will happen. And I think so in particular in the commercial space. Will be different kind of opportunity because already I see something different back before what it means before. It's really difficult to find deal on the market now you find deal and what's happening I think right now. And I spoke in another podcast with rock Cliff. He's an expert in, you know, in the multifamily space to his agree with my idea and we speak spoke out of the podcast, you know, where now the company, the lender, they, you know, they give the possibility to stop the problem for people they have multifamily but this is not possible be, you know, for crazy time and you know, in the next I think so 2025, 2026 in the commercial space will be the place where put the ice, you know, the eye because it's really, really, you know, it's really changing because people they don't possible sustain this kind interest right now, you know, and the only way they possible be safe if the interest go really deeply down and they have the possibility to survive but otherwise will be complicated and we will see different opportunity.
Jacopo Iasiello
I think so. Like, you know, these three words represent what everybody we want and I don't want to be egocentric to tell this word. This is part of my life when I am super, super young, what this means, you know, I become I coming from a normal family and but you know, from when I super young, I feel every time blessed. I feel every time, you know, with something inside me to moving forward in my dream. I don't want to, you know, never stop in my life. I don't want to have a normal life. What this means, normal life, you know, regular life where, you know, you have nine to five job, this is not my life. And you know, for this reason I go in this direction and but you know, you know better than me in this kind of journey. When you do the entrepreneur, when you do investment, you will live up and down. The up and down will be really important to manage the down. And what's happening? When I'm moving in Florida around 28 years old, I have four years now, what's happening? I really started to feel loneliness, feel alone and I started to have really difficulty because I don't speak English, I have difficulty to communicate with other human beings. My family is in Italy and they ask me why you do this. If you need the software, you have everything over there. Because I continue to have interest in the business in Italy. I have all my family over there. But I have this dream to create something special for me over here. Have the possibility to retirement early from the business and work only if I want to work. What's happening know, at that time I understand this kind emotion. And I find through one my friend the possibility to understand meditation transcendental. This book, you know, is really important. Because having inside one method where I assemble it is the method is MPBE where m is for meditation, morning, p for pray, b bio hacking and e exercise. Where I share through this book not only my thought but you know, study I do to understand how it's important to create this four pillar in your life. And after, you know, moving forward. When you build something inside you, you have more energy, more capacity to connect with other human being. To go after your dream and you possible create the external part and the second part of the book. I really go a step by step guide how I acquire my deal, how I working. But it's not theoric. Like a lot of time I read in books where you know something theoric. I am really pragmatic guy, but sensible human being. What this means, you know, I want to give to the world something where is working, where is really valuable. And I know this book is valuable 100% because I have one part. The first six chapter will be create your build the inside your part. And after in the second part I will tell, I will share step by step guide how I acquire deal. And in some kind the market or some kind the technique where a lot of investors they don't want to share because I don't know why, but I have this kind in my mind when I am super young. When you create abundance for other people automatically is coming your life. And I believe a lot in this book. I believe in the power to give to the other people what I receive in my life. And this is the reason why I wrote this book, you know.
Mike Swenson
Well, we're excited to see it when it comes out for people that want to reach out to you, learn more about you, learn more about the book. How can they do so?
Jacopo Iasiello
Yes, like, you know, I have my website is www.healthyrichandhappy.com where they possible help me in through the pre order to share this message to the world and through Instagram in Jacob O. Yasil investor broker where I share some kind the tip related to my method MPB and to real estate. And I would love wherever you guys have some kind information or the opportunity or deal to share with me, you know, I would love to stay in contact because I am open one, you know, my mind is open to working with all kind of the human being wherever is possible to make something beautiful. I am over there.
Mike Swenson
Well, thank you so much for coming on and sharing your story. It's certainly inspiring to see. I think for a lot of people in real estate they come up with excuses of why I can't do something. And for you to be able to come from a different country, come to the US, jump right in, have that entrepreneur mindset to do what you're doing is certainly impressive and excited for you to be able to share your book with the world. So thank you so much for coming on and best of luck to you in the future.
Jacopo Iasiello
Mike, thank you. I really appreciate you inviting me and you know, we will see soon and I hope so for everybody listening this message such they understand they have the capacity to create whatever they want if they go after what they want.
